The people behind the platform.
Clinical authority and operational maturity, in the same room. Aura is built by advisors who have practiced medicine at the highest level and operators who have run the businesses around it.
Operational Partnership
Operational Advisor · The Aura Strategy
Betson
Zachariah
Two decades building operational infrastructure for healthcare organizations at critical inflection points. The architect behind Aura's business execution framework.
Seva Ventures
Operational maturity,
embedded in the structure.
Seva Ventures works with leadership teams who understand that operational maturity isn't optional — it's the foundation for sustainable value creation.
Betson founded Seva after two decades leading operations across healthcare systems, senior living, and physician practice management. His conviction: organizations don't fail from lack of vision. They fail from operational fragility. Infrastructure always lags ambition, and that gap becomes the bottleneck.
For Aura clients, the Seva Ventures partnership means the platform's business frameworks aren't borrowed from generic SaaS playbooks. They're built on the same operational intelligence Betson has deployed inside real healthcare organizations — from turnarounds and post-acquisition integrations to compliance infrastructure and revenue cycle rebuilds.
“Organizations don't fail from lack of vision — they fail from operational fragility. Infrastructure always lags ambition, and that gap becomes the bottleneck.”
Financial Infrastructure
Revenue cycle dysfunction is capital destruction. Betson builds the financial visibility systems that turn lagging reports into real-time strategic clarity for growth-stage clinics.
Compliance & Governance
Compliance fragility is an existential risk — especially in healthcare. Seva embeds the governance infrastructure that institutional stakeholders demand and that sustainable growth requires.
Operational Leadership
Not an advisor at arm’s length. Betson embeds with leadership teams to execute turnarounds, post-acquisition integrations, and infrastructure builds from the inside.
Clinical Partnership
Medical Advisor · The Aura Strategy
Fabian
Morales, MD
One of the few physicians in the US double board-certified in both Sports Medicine and Emergency Medicine — and the clinical authority behind The Aura Strategy.
The Partnership
Clinical credibility,
built into the platform.
Most business platforms for wellness clinics are built by marketers. The Aura Strategy is different — and Dr. Morales is a significant reason why.
As a clinical advisor to The Aura Strategy, Dr. Morales brings the medical rigor that underpins everything from our peptide frameworks and dosing references to our protocol structures. His involvement ensures that what we teach isn't just commercially sound — it's clinically defensible.
For clinic owners inside the platform, that means working from resources shaped by a physician who has treated professional athletes, built and sold regenerative medicine practices, and has been at the frontier of longevity and performance medicine for over a decade.
“The protocols in this platform aren't theory. They come from what actually works in a real clinical environment.”
Domain
Areas of Expertise
Three disciplines. One integrated approach.
Regenerative Medicine
Pioneer in PRP, Lipogems, and BMAC stem cell therapies for orthopedic and sports-related conditions — the clinical foundation behind Aura's protocol frameworks.
Age Management & Longevity
Advanced peptide therapy, hormone optimization, and lifestyle protocols to enhance energy, cognitive function, body composition, and long-term health.
Sports & Performance Medicine
Double board-certified in Sports Medicine and Emergency Medicine, with hands-on experience at the highest levels of professional athletics.
Background
A career built at the highest level.
From professional sports arenas to regenerative medicine practices — at the intersection of elite performance and clinical innovation.
NBA Medical Director
Event Medical Services — Global Games, Finals, All-Star Games & basketball camps
USA Boxing Medical Director
Ringside medical oversight for youth and adult competitions nationwide
MLB Team Physician
Pittsburgh Pirates · Sports Medicine Fellowship, Allegheny General Hospital
Rutgers Medical School
Emergency Medicine Residency · Jacobi Medical Center, Albert Einstein College of Medicine
Core Faculty
Sports Medicine Fellowship · North Shore/LIJ Hofstra School of Medicine, New York
Published Author & National Speaker
Featured on television, radio & print — regenerative medicine, longevity & sports performance
For Aura Clients
What this means
for your clinic.
Aura isn't just a software suite. It's a clinical and operational system built by people who've done the work at the highest level.
Clinically Reviewed Protocols
Frameworks shaped by board-certified expertise — not marketing copy.
Operational Infrastructure
Business frameworks built by someone who has embedded inside healthcare organizations — not written from the outside.
Defensible Reference Material
Dosing guides and education content with real medical-grade backing you can stand behind.
The Team
The people who
build and run it.
Clinical, operations, creative and platform — the group that turns the strategy into something your team can actually use.
Heather Malhiot
Co-Founder · Operations
An operations strategist specializing in clinical growth systems, SOP development and membership frameworks. She turns the vision into execution, structure and a team that can run it.
Heather Sandy, PA-C
Co-Founder · Clinical
A licensed clinical consultant who left a traditional hospital anesthesia role to build peptide and regenerative medicine programs. She brings the medical grounding behind every protocol Aura teaches.
Lindsey Elvidge
Client Success
Guides clinics from onboarding through launch — the point of contact making sure every build lands on time and every team knows what to do with it.
Greg Masterson
Partnerships & Operations
Runs Aura’s partner programs and day-to-day operations — the person keeping supplier relationships, partner content and internal process moving in the same direction.
Nathan Judsky
Platform & Technology
Builds and maintains the Aura portal through 1015 Brands — the ordering, CRM, content and client-care systems that carry the strategy into a clinic’s day-to-day work.
María José Callejas
Creative Production
Produces the branded assets clinics actually hand to patients — education pieces, consultation tools and menus, built to each practice’s brand.
Aura was born long before it became a company. There's a whole story behind the two Heathers.
Read our storyClinical authority. Operational maturity. Built into a single platform.
That combination is rare. It's what makes Aura different from every other wellness business tool in the market.
Your Clinic's
Next Evolution.
Stop guessing with trends. Install the business system designed for predictable revenue and unmatched patient results.